Google Analytics Management
Google Analytics Management is building a foundation of goals, objectives, and metrics in order to optimize for the best return on investment. Unless you enjoy "flying blind," Google Analytics is a must for anybody with a website. Analytics tracks website visitors from all sources, including search engines, paid search advertising, display advertising, email marketing, social media marketing, and more.
When used in conjunction with a holistic marketing program, companies can take advantage of their Analytics to optimize for the best user experience and return on all business efforts, such as product development and marketing.
Analytics is not just seeing how many people visit your website, but measuring your ROI. That's a huge reason why it's in our company name, as making decisions based on actual data and metrics can prove much more fruitful than making a guess or moving forward on a hunch. Analytics provides a process when linked to specific goals to continuously monitor the performance of your business online.
Without Analytics, it is not possible to determine if you are running your online marketing efforts effectively and efficiently. With our experience at launching technology startups to promoting local business products, we can help pick the most important metrics to focus on with every campaign.
As our motto states, "attract, convert, analyze, optimize." After attracting the right users and converting them to obtain your specific goals, we then analyze the data and optimize our search engine marketing efforts to continue increasing your return on investment.
As stated throughout our website, we believe in full transparency in what we are doing so you understand what is working and why. We believe this transparency can help you understand all of your customers better and help your business in other facets, along with proving you with complete control and access in the future.
Google Analytics includes:
- Advanced Segmentation
- Flexible Customization
- Goals and Conversion Funnels
- Mobile Tracking
- Ecommerce Tracking
- Data Export
- Advanced Analysis Tools