Paid Advertising

Paid Advertising, also known as Pay-per-Click advertising, is the most effective way to drive relevant traffic immediately to your website for all types of objectives and goals. As a Google AdWords Certified Partner, we have experience handling PPC campaigns of all sizes, whether it's Google, Bing, Yahoo, Facebook, or Twitter.

While paid advertising can show positive results virtually instantaneously, our PPC Management is an ongoing process that we monitor and change depending on how well its performing. We believe in full transparency and starting off conservatively so we can best optimize our campaigns. We link all PPC campaigns with Google Analytics and Goals so we can best measure the effectiveness of our search engine marketing efforts.

From Cost per Acquisition to Returning Visitors, we will set specific goals for us to hit based on your company's objectives and analyze all of the analytical data to best achieve what we set out to accomplish. Our Certified team understands that PPC Campaigns can help Search Engine Optimization and vice versa, which is why we strongly advocate a holistic approach in tying the many facets of online marketing together.

Keyword Research

We understand how important keyword research is before launching any PPC campaign. Along with setting goals, identifying the best keywords early on can help drive the most relevant and highest converting traffic.

High volume is important, but finding a combination of keywords that will convert at the desired cost per click is what's important. We have experience in finding the "long-tail" keywords (three, four, five, and six-word keyword phrases) after time to best optimize for your goals. Your return-on-investment is what will make your business succeed and in depth analysis both before the launch and ongoing throughout the campaign will set you above your competition.

Retargeting

Retargeting, sometimes referred to as remarketing, is a newly possible online marketing technique that can prove extremely lucrative. We have had great success in many different industries implementing this technique.

What if we told you we could target every person that has been to your site? What if we took it a step further and said we could market specifically to individuals that have landed on your signup page or summer deals offer, but didn't convert? You would be intrigued, right? We can do that.

We know how to tag specific pages that you want to promote or attract people to and create PPC Campaigns to bring those people back to your site with both text and image ads.

Affiliate Marketing

If done correctly, Affiliate Marketing can help increase a company's return-on-investment more than any other channel. You only spend money when it converts and others are marketing your products for you, which will help with SEO and brand awareness.