AI Search Visibility · Buyer's Guide

The Ultimate Buyer's Guide to AI Search Visibility Tools

How to choose an AEO / AI-visibility tool in 2026 — without paying for engines you don't need.

Updated July 2026 · 22 tools compared

TL;DR — Best picks by buyer type

There is no single “best overall” tool in this category. The right buy depends on budget, team shape, engine coverage, reporting needs, and whether you need a dashboard or a system that actually ships fixes.

Best for a solo SMB on a budget

Otterly.AI or LLMRanks

$29/mo monthly or $25/mo annual (aggregator-reported) / $41/mo billed yearly

Lowest-cost public entry points in the set, with either a generous 14-day trial or a free three-engine check.

Best for a local business that wants fixes shipped, not just dashboards

Temso

$29/mo

Native Google Search Console plus an execution layer that briefs, writes, optimizes, and ships changes within guardrails.

Best for a boutique agency needing white-label + GSC

Ayzeo

$39/mo

Pro adds Search Console, GA4, region/language views, and full white-label PDF reports.

Best for an in-house SEO team already on Semrush

Semrush

$99/mo add-on plus SEO Classic from $139.95/mo (aggregator-reported)

Best fit when AI visibility needs to sit inside an existing Semrush-led SEO workflow.

Best for enterprise needing compliance + agents

Profound or Scrunch AI

$99/mo Starter (aggregator-reported); official fetched feature page does not publish pricing / $250/mo Core for brands (aggregator-reported)

Profound pairs agentic execution with SOC 2 Type II and HIPAA on approved fallback sources; Scrunch pairs enterprise coverage with its Agent Experience Platform.

Best for content teams who want visibility + writing in one tool

Surfer SEO or Frase

$49/mo Discovery (aggregator-reported); the fetched official pricing page did not expose visible numeric plan pricing in extracted content / $49/mo monthly or $39/mo annual starting price depending the fetched official page context

Both connect visibility monitoring to a content workflow instead of stopping at reporting.

Best free starting point

SE Ranking or LLMRanks

not publicly listed on fetched paid-product pages; free checker available / $41/mo billed yearly

SE Ranking gives five free checks per day; LLMRanks gives a free three-engine visibility check.

The market in 60 seconds

The category breaks into five practical tiers. Start by choosing the lane you actually need, then compare within that lane.

Incumbent SEO suites

Built for teams that already live inside a broader SEO platform and want AI visibility added to an existing stack.

Examples: Semrush, Ahrefs Brand Radar, SE Ranking, Moz

Content/execution tools

These are for teams that want monitoring tied directly to writing, optimization, publishing, or workflow automation.

Examples: Surfer SEO, Frase, AirOps, Writesonic GEO

Coverage pattern

Coverage expands fast as pricing rises. The low end usually covers three to four engines, while broader monitoring and enterprise packaging pull in seven to ten named engines, regional controls, and APIs.

HubSpot AEO
3 named engines
Otterly.AI
4 core + add-ons
Ahrefs Brand Radar
7 AI platforms named
Temso
8 engines on every plan
Profound
10 named engines on approved fallback sources

How to choose — the decision framework

Answer these questions in order. Most buyers can cut the shortlist to three tools before they ever request a demo.

Otterly.AI
$29
Temso
$29
Ayzeo
$39
LLMRanks
$41
Frase
$49
Writesonic GEO
$79
Ahrefs Brand Radar
$199

Representative price floors from the research file. Sales-gated and pricing-conflict products are better judged in the matrix than on a simple bar.

Budget

Start with the cheapest realistic floor, not the flashiest tier.

  • <$50/mo: Otterly.AI, Temso, Ayzeo Starter, LLMRanks, RankAI, Frase, plus SE Ranking free checks and AirOps free entry.
  • $50–150/mo: HubSpot AEO, Knowatoa Starter, Writesonic GEO Starter, Peec Starter, Surfer entry signals, Ayzeo Pro.
  • $150–500/mo: Ahrefs Brand Radar, GrackerAI Scale, Scrunch Core, and most mid-market execution layers.
  • $500+/mo or sales-gated: Semrush Advanced, Profound higher tiers, Scrunch Agency, AthenaHQ, AirOps custom, and enterprise plans across the category.

Buyer type

Match the tool to who will own the work after the report lands.

  • Solo SMB: Otterly.AI, LLMRanks, Temso, RankAI, Frase.
  • Local business: Temso, Ayzeo, HubSpot AEO.
  • Boutique agency: Ayzeo Pro, SE Ranking, RankScale, GrackerAI Enterprise, Surfer higher tiers.
  • In-house SEO: Semrush, Ahrefs Brand Radar, SE Ranking, Surfer.
  • Mid-market or enterprise: Profound, Scrunch AI, AthenaHQ, AirOps, Writesonic Enterprise.

What you need

This is the cleanest way to cut the shortlist quickly.

  • Monitor only: HubSpot AEO, Ahrefs Brand Radar, SE Ranking, Moz, Peec AI.
  • Monitor + recommendations: HubSpot AEO, ZipTie.dev, Otterly.AI GEO audits, Surfer, Frase.
  • Monitor + content execution: LLMRanks, Frase, Surfer, GrackerAI, RankAI, Writesonic GEO, AirOps.
  • Full autonomous agent: Temso, Profound, AthenaHQ ACE Agents.

Engine coverage

Buy only as much engine breadth as you will actually use.

  • Google AI Overviews only or Google-heavy: RankScale is the clearest single-lane option.
  • 3–4 major engines: HubSpot AEO, Otterly.AI core coverage, LLMRanks bundled coverage, ZipTie.dev.
  • Full 7–9 engine coverage: Ahrefs Brand Radar, Ayzeo with add-ons, Temso, Knowatoa Growth, Scrunch Enterprise, GrackerAI Enterprise.

Reporting

Decide whether the output is for your own team or for clients.

  • Internal dashboard only: most tools in the matrix are built for this by default.
  • Client-facing or white-label: Ayzeo Pro is the clearest SMB/agency fit; RankScale and Surfer show white-label on higher tiers; GrackerAI reserves it for Enterprise.

Inputs

Grounded inputs are the dividing line between demo dashboards and workflows tied to real demand.

  • User-entered prompts dominate the category.
  • If you want GSC-grounded workflows, shortlist Ayzeo Pro, Temso, GrackerAI, ZipTie.dev, Surfer, Frase, and AirOps.
  • If you also want GA4 in the same loop, shortlist Ayzeo Pro, GrackerAI, ZipTie.dev, AirOps, and approved-fallback GA4 integrations on Semrush, Profound, and Scrunch.

Maturity

The right tool changes depending on whether you need a report or a machine that acts.

  • Need a weekly report: HubSpot AEO, SE Ranking, Otterly.AI, Ahrefs Brand Radar, Moz.
  • Have an SEO or content team ready to act: Semrush, Surfer, Frase, LLMRanks, GrackerAI, RankAI.
  • Want the platform to do the work: Temso, Profound, AthenaHQ, AirOps.

The full comparison matrix

Every row below comes directly from the research matrix. Where the file says n.a., the table says n.a. Where the file flags aggregator-reported, sales-gated, or pricing conflict, the table preserves that wording.

Tool Price floor Engines Mentions vs citations? GSC? GA4? White-label? API? Execution layer? Free trial?
Semrush$99/mo add-on plus SEO Classic from $139.95/mo (aggregator-reported)Self-serve plans/toolkit: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini;
Enterprise adds Claude, Microsoft Copilot, Grok, DeepSeek		Yes: “cited” means the domain appeared as a source link;
“mentioned” means the brand name appeared in the AI answer		n.a. on fetched sourcesYes via My Reports “AI Referral” filter (aggregator-reported)n.a. on fetched sourcesYes on Business and above (aggregator-reported)Content generation and audit assist, not autonomous agents: Prompt Research can feed Content Toolkit drafts;
AI Search Site Audit checks AI workflow issues		Yes: 7-day trial on Semrush One Starter/Pro+/Advanced;
no trial on standalone AI Visibility Toolkit add-on (aggregator-reported)
HubSpot AEO$50/mo after the trialChatGPT, Perplexity, GeminiYes for citations vs competitors;
the page emphasizes how often your brand is cited versus competitors in AI responses		n.a. on fetched sourcen.a. on fetched sourcen.a. on fetched sourcen.a. on fetched sourceNone;
AI visibility dashboard with score, trend monitoring, and recommendations		Yes: 28 days;
prompt count and credit-card requirement n.a.
Ahrefs Brand Radar$199/mo per indexGoogle AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Copilot, Grok;
beta channels also include YouTube, Reddit, TikTok		Yes: overview tracks mentions, citations, and impressionsn.a. on fetched sourcen.a. on fetched sourcen.a. on fetched sourceYes: data can be pulled via API;
Looker Studio connector is also stated		None;
monitoring/research/reporting with custom prompt checks		No trial stated;
beta indexes are free for Lite-or-higher subscribers
SE Rankingnot publicly listed on fetched paid-product pages;
free checker available		Google AI Overviews, Google AI Mode, ChatGPT, Gemini, PerplexityYes: tracks brand mentions, links, citation links, linked/unlinked references, and can break presence into mentions, domain links, or bothn.a. on fetched sourcesn.a. on fetched sourcesn.a. on fetched sourcesYes: API, MCP, and AI Search API / Data API are statedNone;
direct UI monitoring, cached answer copies, source analysis, competitor analysis		Yes: free checker with 5 checks/day;
days and card requirement n.a.
Moznot publicly listed on fetched AI-visibility pagesAI search prompts/topics are tracked, but specific engines are not stated on fetched official pagesn.a.;
the fetched page says it tracks brand visibility, recommendations, and who is cited, but does not explicitly state a mention-vs-citation split		n.a. on fetched sourcesn.a. on fetched sourcesn.a. on fetched sourcesn.a. on fetched sourcesNone;
prompt-list tracking and AI visibility measurement		Yes: 7-day Moz Pro free trial;
plan-specific price/card details n.a. on fetched source
Otterly.AI$29/mo monthly or $25/mo annual (aggregator-reported)Core four engines: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot;
Gemini and Google AI Mode are add-ons (aggregator-reported)		Yes: API exposes brand mentions and domain citations separatelyn.a. on fetched sourcesn.a. on fetched sourcesn.a. on fetched sourcesYes: Standard, Premium, and Custom;
available to trial users too		None;
monitoring plus GEO content audits, with write API currently limited to creating/running GEO audits		Yes: 14 days, no credit card, 50 prompts, 1,000 API calls, 1,000 MCP calls, 100 GEO audit URLs, unlimited workspaces, unlimited team members
Peec AI$95/mo Starter (aggregator-reported)Official pricing page lists ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity, Gemini on self-serve and adds Qwen, DeepSeek, Claude Sonnet 4, GPT 5 Search on Enterprise;
approved fallback RankAI reports seven tracked engines including Grok, creating an engine-coverage conflict		n.a. on fetched sourcesn.a. on fetched sourcesn.a. on fetched sourcesn.a. on fetched sourcesYes on EnterpriseNone;
analytics/sentiment/benchmarking without an execution layer (official + approved fallback)		Conflicting fetched evidence: the approved RankAI comparison table says demo only, while the same fetched RankAI page later says Peec is among tools offering 5–14 day free trials;
the official pricing page does not clearly show a trial in extracted content
Ayzeo$39/moChatGPT, Google AI Overviews, Claude, Perplexity, Gemini, DeepSeek, Grokn.a. on fetched sourceYes on ProYes on ProYes on Pro via full white-label PDF reportsn.a. on fetched sourceNone/autodash only;
Pro adds MCP server and owned-channel tracking, but no fetched claim of autonomous execution		n.a. on fetched source
Profound$99/mo Starter (aggregator-reported);
official fetched feature page does not publish pricing		ChatGPT, Perplexity, Claude, Gemini, Grok, Microsoft Copilot, Meta AI, DeepSeek, Google AI Overviews, Google AI Mode (aggregator-reported)Yes for citation analytics: Citation Share, Citation Rank, citation categories, watched pages, and visibility score are stated on approved fallback;
official Aim page also references Citation Share and Visibility Score		n.a. on fetched sourcesYes: native GA4 integration for referral attribution (aggregator-reported)n.a. on fetched sourcesYes: REST API beta on request, TypeScript SDK, Python SDK, and MCP server (aggregator-reported)Autonomous agents/content execution: Aim/Operate identifies, plans, executes, measures, and co-works with one-click handoffs to agents;
approved fallback also states Agents content creation and optimization workflows		Yes: 7-day free trial of the Growth plan;
credit card required
Scrunch AI$250/mo Core for brands (aggregator-reported)Core: ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot;
Enterprise: adds Claude, Gemini, Meta AI, Google AI Mode, Grok for nine total		Yes: citations tables, citation consistency, influence score, citations by owner, share of voice/competitive presence, and sentiment are described on fetched fallback pagesn.a. on fetched sourcesYes: native GA4 integration for referral attribution;
AI Referrals tab if GA4 is connected		n.a. on fetched sourcesYes: Data API;
dedicated query and responses API endpoints;
Looker Studio connector;
MCP server (aggregator-reported)		Retrieval/content-delivery layer via Agent Experience Platform that serves AI-optimized parallel content to AI crawlers;
not positioned as general-purpose content generation		Yes: 7-day Core trial;
card requirement conflicts across fetched fallback sources, with HubSpot saying card required and AEO Rankings not specifying card details
AthenaHQsales-gated;
no public price on fetched official page		ChatGPT, Gemini, Perplexity, Google AI Overviews, ClaudeYes: official page says it tracks citations, mentions, sentiment, share of voice, and prompt-level competitor performancen.a. on fetched official sourceYes: native Google Analytics integration is statedn.a. on fetched official sourcen.a.;
the fetched official page references enterprise BI dashboards and integrations but does not explicitly state API access		Autonomous agents/content generation: ACE Agents identify gaps and draft optimized contentn.a. on fetched official source
Temso$29/moChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Grok, Copilot, Clauden.a.;
fetched page states share-of-voice, sentiment, attribute analysis, and publisher/source attribution but does not explicitly frame a mention-vs-citation split		Yes: native Google Search Console integrationn.a. on fetched sourcen.a. on fetched sourcen.a. on fetched sourceAutonomous agents: the product analyzes, plans, executes, and reports;
it briefs, writes, optimizes, and ships changes within guardrails		Yes: “Try Temso for free”;
exact duration/prompt count/card requirement n.a.
RankScalePricing conflict: current official pricing page says “Starting at $20/mo” but the visible table also shows Essentials at $99/mo;
approved fallback RankAI reports $20/mo Essentials;
GroundingPage facts page reports plans starting from €20		Official/facts pages mention ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Copilot, Google AI Overview GUI, Google AI Mode GUI, and more/model-engine variantsYes: official/facts pages describe brand mention rate, citations, source visibility, citation rate, competitor co-occurrence, and AI-evoked-set presencen.a. on fetched sourcesn.a. on fetched sourcesYes on Growth according to approved fallback;
official pricing page also mentions white-label options on higher plans		Yes: REST API on Growth and above / custom API on Tailored according to fetched sourcesNone;
analytics/monitoring-only with page-audit recommendations		Official facts page says free test available;
current official pricing extract does not state trial terms, creating a trial-visibility conflict
LLMRanks$41/mo billed yearlyChatGPT, Gemini, Google AI Overviews on every paid plan;
Claude, Grok, and Perplexity as credit add-ons;
coverage spans 213 countries and multi-language		Yes: per-prompt states are cited, mentioned, or absentn.a. on fetched sourcen.a. on fetched sourcen.a. on fetched sourcen.a. on fetched sourceContent generation + technical/content audits + one-click publishing + off-site playbooksFree AI visibility check across three engines in about 30 seconds;
sign-up/card requirement n.a. on fetched page
GrackerAIPricing conflict on the page: starter is shown as $99/mo in one comparison table and as $79/mo billed annually ($948/year) in the detailed pricing table;
Scale is shown as $499/mo in one table and $399/mo billed annually ($4,788/year) in the detailed table		Starter: ChatGPT, Perplexity, Google AI Mode;
Scale adds Google AI Overviews and Gemini;
Enterprise adds DeepSeek, Meta Llama, Grok, Claude for nine total		Citation tracking is explicit;
a clean mention-vs-citation distinction is not explicit on the fetched page, so n.a. for the split		Yes on Starter, Scale, and EnterpriseYes on Starter, Scale, and EnterpriseYes on EnterpriseYes on EnterpriseContent generation + audits + task sync integrations;
not autonomous agents on fetched source		Yes: 7-day free trial on self-serve plans with no credit card required;
trial includes monitoring, citation tracking, and competitor analysis
RankAI$49/moGoogle and AI Search like ChatGPT are referenced, but a full engine list is not stated on fetched official pagesYes for citation tracking;
the fetched comparison pages explicitly mention citation tracking		n.a. on fetched official pagesn.a. on fetched official pagesn.a. on fetched official pagesn.a. on fetched official pagesProgrammatic pages + schema + auto-rewrites + multi-CMS publishing;
this is an execution-first platform		No trial stated;
free site audit on signup
Knowatoa$59/mo Starter (aggregator-reported)ChatGPT, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta AI, Perplexity (aggregator-reported);
official services page also says visibility tracking across ChatGPT, Claude, Perplexity, Gemini, and Google’s AI products		n.a. for a clean mention-vs-citation split;
official page explicitly says it identifies citation gaps and restructures content so AI can read and cite it		n.a. on fetched sourcesn.a. on fetched sourcesn.a. on fetched sourcesn.a. on fetched sourcesContent strategy/execution plus done-for-you AI content agents on Growth per fallback;
official services page also includes execution/reporting alongside strategy		Yes: 7-day free trial on Starter with no credit card (aggregator-reported)
ZipTie.devnot publicly listed on fetched sourceGoogle AI Overviews, ChatGPT, Perplexityn.a. for a clean mention-vs-citation split;
the product explicitly captures exact answer text, sources cited, brand placement, and folds mention frequency + citation strength into AI Success Score		Yes: Google Search Console import is supportedYes: Google Analytics integrationn.a. on fetched sourcen.a. on fetched sourceMonitoring + built-in optimization guidance;
not positioned as autonomous execution		Yes: free trial available;
duration/card terms n.a. on fetched source
Surfer SEO$49/mo Discovery (aggregator-reported);
the fetched official pricing page did not expose visible numeric plan pricing in extracted content		Partial/conflicting fetched coverage: AI Tracker is described as monitoring ChatGPT and Perplexity on one fetched page, while approved fallback RankAI says AI Search Visibility covers ChatGPT, Perplexity, Gemini, and AI Overviewsn.a. for a clean split;
fetched competitor page explicitly states citation frequency and prompt-level performance		Yes: Content Audit pulls GSC datan.a. on fetched sourcesYes label appears on official pricing page for higher tiers, but specific plan is not visible in extracted contentn.a. on fetched sourcesContent editor/optimization only;
no autonomous execution layer on fetched sources		Yes: 7-day trial (aggregator-reported)
Frase$49/mo monthly or $39/mo annual starting price depending the fetched official page contextChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and moreYes: AI visibility tracking includes citation tracking and AI visibility gaps, though the fetched page does not spell out a named-vs-cited label pairYesn.a. on fetched sourcesn.a. on fetched sourcesYes: REST API, Webhook API, and API access on all plans;
MCP server comes with every plan		Content generation + monitor-and-fix loop + scheduled Content Guard + republish-to-CMSYes: 7-day free trial, no credit card
AirOpsFree entry exists;
a separate official page also shows a paid starter at $199/mo, creating product/packaging variation across fetched official pages		ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI ModeYes: official AEO page states citation rate and mention rate separatelyYes: Page360 ties to GSCYes: Page360 ties to GA4n.a. on fetched sourcesn.a. on fetched sourcesAutonomous-ish content execution via Quill, Brand Kit, Grids, Offsite, and human-review workflow;
not just monitoring		No separate free trial stated;
instead, free tiers/Solo/Starter variants are stated on fetched official pages
Writesonic GEO$79/mo billed annuallyStarter/Basic/Growth explicitly track ChatGPT, Gemini, Google AI Overviews;
Enterprise says all 10 AI platforms but does not name all ten in the extracted content		n.a. on fetched sourcen.a. on fetched sourcen.a. on fetched sourcen.a. on fetched sourcen.a. on fetched sourceContent generation + site audits + Action Center + limited/full agentic workflows depending planYes: “Start free” / “Start free trial”;
no credit card needed;
day count n.a.

Use this as the credibility anchor: a cheap tool with the wrong inputs or no execution layer is still the wrong buy.

Deep profiles

Seven tools cover the broadest buying patterns in the category: incumbent suite, budget tracker, agency fit, enterprise stack, execution-first platform, API-heavy research layer, and content-plus-visibility workflow.

Semrush

Price floor: $99/mo add-on plus SEO Classic from $139.95/mo (aggregator-reported) · Engines: Self-serve plans/toolkit: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini; Enterprise adds Claude, Microsoft Copilot, Grok, DeepSeek

Combines classic SEO workflows and AI visibility in one stack, with engine/country/intent/topic analysis

Best for

Teams wanting an all-in-one SEO suite with AI visibility added in

Avoid if

Avoid if you want a cheap standalone tracker or full multi-engine breadth without moving up the Semrush stack.

Strengths
  • Distinguishes mentions vs source citations cleanly
  • supports engine-, country-, and intent-level analysis
  • adds weekly sentiment/perception reporting plus daily core updates (official + aggregator-reported)
Gaps
  • Standalone entry requires add-on pricing and no trial on the standalone toolkit (aggregator-reported)
  • non-enterprise coverage is limited to five engines (aggregator-reported)
  • official fetched pages do not state compliance details
Pricing snapshot

AI Visibility Toolkit add-on: $99/mo, annual n.a., 25 prompts (+50 prompts for $60/mo); Semrush One Starter: $199/mo, annual n.a., 50 prompts; Semrush One Pro+: $299/mo, annual n.a., 100 prompts; Semrush One Advanced: $549/mo, annual n.a., 200 prompts; Enterprise: custom, 15,000 prompts (aggregator-reported)

Otterly.AI

Price floor: $29/mo monthly or $25/mo annual (aggregator-reported) · Engines: Core four engines: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Gemini and Google AI Mode are add-ons (aggregator-reported)

Lowest fetched entry price among approved fallback sources, plus generous trial/API/MCP allowances

Best for

Brand and PR teams wanting affordable monitoring with audit recommendations (aggregator-reported)

Avoid if

Avoid if you need Search Console or GA4-grounded reporting, or if you expect autonomous publishing instead of audits.

Strengths
  • 14-day no-card trial is unusually generous
  • API includes mentions, citations, sentiment, and prompt-level data
  • GEO audit is included in every tier per approved fallback source
Gaps
  • Official public pricing beyond the low-end Lite signal was not fetched
  • no fetched evidence of GSC/GA4/compliance features
  • execution is limited to audits rather than autonomous publishing
Pricing snapshot

Lite: $29/mo monthly or $25/mo annual with 4 engines (aggregator-reported); platform prices for higher tiers n.a. on fetched sources; API plans named Standard, Premium, Custom with 2,000 / 5,000 / custom monthly API requests (official)

Ayzeo

Price floor: $39/mo · Engines: ChatGPT, Google AI Overviews, Claude, Perplexity, Gemini, DeepSeek, Grok

Puts GEO visibility data beside GA4 and Search Console for smaller teams

Best for

Small businesses, local brands, freelancers, boutique agencies

Avoid if

Avoid if you need all seven engines bundled at the entry tier or you need a clearly stated API or compliance layer.

Strengths
  • Low entry price
  • sentiment included on every plan
  • Pro adds GA4, GSC, white-label, and region/language views
Gaps
  • Only ChatGPT and Google AI Overviews are included by default
  • the other engines are paid add-ons
  • no fetched evidence of API/compliance features
Pricing snapshot

Starter: $39/mo or $31/mo annual, 20 prompts; Pro: $149/mo or $124/mo annual, 40 prompts; Enterprise: custom from $6,000/mo; Claude/Perplexity/Gemini/DeepSeek/Grok add-ons are $29/mo each per project, while ChatGPT and Google AI Overviews are included on every plan

Profound

Price floor: $99/mo Starter (aggregator-reported); official fetched feature page does not publish pricing · Engines: ChatGPT, Perplexity, Claude, Gemini, Grok, Microsoft Copilot, Meta AI, DeepSeek, Google AI Overviews, Google AI Mode (aggregator-reported)

Combines prompt-volume intelligence, agentic execution, and shopping optimization in an enterprise AEO stack

Best for

Enterprise brands, large marketing teams, and ecommerce brands needing high-volume AI-optimized content production (aggregator-reported)

Avoid if

Avoid if you need fully transparent public pricing or a lightweight self-serve tool for a tiny team.

Strengths
  • Agentic execution is explicit on the official Aim page
  • broad engine coverage on approved fallback
  • strong enterprise integrations/compliance on approved fallback
Gaps
  • Official fetched pricing page/details were not available, so pricing relies on fallback sourcing
  • multi-engine value is concentrated in higher tiers on approved fallback
  • smaller-team/public self-serve details are limited in official fetched material
Pricing snapshot

Starter: $99/mo; Growth: $399/mo; Enterprise: custom; 50 prompts on Starter and 100 prompts on Growth are stated by approved fallback HubSpot; annual n.a. on fetched sources

Temso

Price floor: $29/mo · Engines: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Grok, Copilot, Claude

One of the clearest “agent does the work” product positions in the set

Best for

Teams that want deep AI search coverage and an agent that does the work, without buying a CRM suite

Avoid if

Avoid if you only want passive monitoring and do not want to pay for an execution layer.

Strengths
  • Eight engines on every plan
  • unlimited seats
  • explicit execution layer rather than dashboard-only monitoring
Gaps
  • Exact trial terms are not published on the fetched page
  • GA4/API/compliance details are not explicit on fetched source
  • high-end Autonomous tier jumps sharply in price
Pricing snapshot

Basic: $29/mo; Growth: $199/mo; Professional: $499/mo; Autonomous: $1,199/mo; tracked prompts range from 15 to 350 depending on plan; annual n.a.

Ahrefs Brand Radar

Price floor: $199/mo per index · Engines: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Copilot, Grok; beta channels also include YouTube, Reddit, TikTok

Massive search-backed prompt database plus API and Looker Studio access

Best for

Brands/products/regions/authors that want AI share-of-voice monitoring and competitive comparison

Avoid if

Avoid if you want bundled execution or a lower-cost entry than enterprise-grade research tooling usually carries.

Strengths
  • 405M+ search-backed prompts across seven AI platforms
  • mentions, citations, and impressions tracked together
  • API and Looker Studio support improve export/reporting
Gaps
  • No fetched evidence of sentiment analysis
  • explicit seats/pricing by user are not stated on fetched page
  • AI chatbot updates are only monthly
Pricing snapshot

Single platform index: $199/mo; All platforms: $699/mo incl. 2,500 custom prompt checks/mo; Custom Prompt Tracking Basic: $50/mo for 2,500 checks; Growth: $100/mo for 7,000 checks; Scale: $250/mo for 25,000 checks; annual n.a.

Writesonic GEO

Price floor: $79/mo billed annually · Engines: Starter/Basic/Growth explicitly track ChatGPT, Gemini, Google AI Overviews; Enterprise says all 10 AI platforms but does not name all ten in the extracted content

Tracks AI visibility and explicitly says it can fix gaps from the same dashboard

Best for

Growth teams, agencies, and enterprises

Avoid if

Avoid if you need named self-serve coverage beyond three AI platforms or you need explicit GSC or GA4 integrations.

Strengths
  • Clear official pricing with prompt/user/project limits
  • free trial without card
  • enterprise compliance/security stack is explicit
Gaps
  • Self-serve plans only name three AI platforms
  • trial length is not specified on the fetched page
  • API/GSC/GA4 details are not explicit on fetched source
Pricing snapshot

Starter: $79/mo billed annually, 50 prompts, 50 answers tracked daily, 1 user, 1 project; Basic: $199/mo billed annually, 100 prompts, 300 answers tracked daily, 2 users, 1 project; Growth: $399/mo billed annually, 200 prompts, 600 answers tracked daily, 3 users, 2 projects; Enterprise: custom with custom prompts/regions/languages/users/projects

The short list

The remaining fifteen tools, reduced to price floor and best-fit buyer.

Tool Price floor One-line best-for
HubSpot AEO $50/mo after the trial Marketers and brands that want to know how they appear in AI answers and what to optimize
SE Ranking not publicly listed on fetched paid-product pages; free checker available SEO pros, agencies, and client-reporting workflows
Moz not publicly listed on fetched AI-visibility pages Teams measuring AI presence alongside classic SEO metrics
Peec AI $95/mo Starter (aggregator-reported) Brand marketing teams
Scrunch AI $250/mo Core for brands (aggregator-reported) Enterprise brands, technical teams, agencies, and teams with strong existing editorial content that need technical optimization
AthenaHQ sales-gated; no public price on fetched official page Enterprise marketing orgs, global/multi-brand teams, and regulated industries
RankScale Pricing conflict: current official pricing page says “Starting at $20/mo” but the visible table also shows Essentials at $99/mo; approved fallback RankAI reports $20/mo Essentials; GroundingPage facts page reports plans starting from €20 Digital agencies, enterprise brands, and in-house SEO/marketing teams
LLMRanks $41/mo billed yearly SMBs and agencies that want to fix visibility, not just chart it
GrackerAI Pricing conflict on the page: starter is shown as $99/mo in one comparison table and as $79/mo billed annually ($948/year) in the detailed pricing table; Scale is shown as $499/mo in one table and $399/mo billed annually ($4,788/year) in the detailed table Cybersecurity and B2B SaaS teams
RankAI $49/mo Founders, growth teams, and agencies wanting pages shipped for AEO without building workflows internally
Knowatoa $59/mo Starter (aggregator-reported) SaaS companies; B2B marketing teams and SEO consultants on approved fallback
ZipTie.dev not publicly listed on fetched source SEO specialists, digital marketing teams, content strategists, startups through mid-market companies
Surfer SEO $49/mo Discovery (aggregator-reported); the fetched official pricing page did not expose visible numeric plan pricing in extracted content Existing Surfer/content teams and individual SEO specialists needing content scoring with AI visibility add-ons (aggregator-reported)
Frase $49/mo monthly or $39/mo annual starting price depending the fetched official page context Content teams that want to track AI visibility and act on it in one workflow
AirOps Free entry exists; a separate official page also shows a paid starter at $199/mo, creating product/packaging variation across fetched official pages Enterprise content teams needing to close the loop between AI visibility insights and content execution

What NOT to buy

Anti-advice

  • Don't pay for nine-engine coverage if you only care about Google AI Overviews.
  • Don't buy a content-automation suite if all you need is monitoring.
  • Don't pay enterprise money for Profound, Scrunch AI, or AthenaHQ if you are a solo SMB. Their pricing and packaging are built for larger teams.
  • Don't treat a single-run visibility score like a permanent truth. Trend the pattern, then react.
  • Don't buy a tool that cannot tell a cited source from a plain-text mention when that distinction matters to your workflow.
  • Don't assume “unlimited seats” means cheap. Prompt caps, add-on engines, and enterprise gates are where real cost often hides.

Methodology & sources

  • Data collected June–July 2026 from public vendor pages and independent aggregator reviews.
  • Primary-verified: Otterly, Ayzeo, Peec, HubSpot, Ahrefs, SE Ranking, GrackerAI, Writesonic, Frase, AirOps, Temso, LLMRanks, AthenaHQ.
  • Aggregator-reported: Semrush pricing, Profound pricing, Scrunch pricing, RankScale pricing, Knowatoa pricing, Moz pricing, Surfer pricing, ZipTie pricing, RankAI pricing.
  • Pricing conflicts are flagged where the research file shows them, including Peec, RankScale, and GrackerAI.
  • Prices change frequently. Verify with each vendor before buying.
  • This is an independent guide. No vendor listed endorses or is affiliated with this page. No rankings are paid placements.

Full source list

Grouped by tool. These are the official and fallback URLs referenced inside the research matrix used for this page.

Semrush

HubSpot AEO

Ahrefs Brand Radar

SE Ranking

Moz

Otterly.AI

Peec AI

Ayzeo

Profound

Scrunch AI

AthenaHQ

Temso

RankScale

LLMRanks

GrackerAI

RankAI

Knowatoa

ZipTie.dev

Surfer SEO

Frase

AirOps

Writesonic GEO