About

We’re a web and AEO studio
that started on Squarespace.

We spent ten years building websites on Squarespace. Then we moved our own site to Astro and Cloudflare to see how fast, and how visible to AI, a site can get. Now we do both for clients.

The short version

From Squarespace shop to AEO agency.

WebbROI started as a Squarespace web development shop. Over ten years and 100+ sites, we got deep into the platform — custom plugins like the Universal Filter, code injection, and the developer platform. But the web shifted under everyone: buyers started asking AI for recommendations instead of scrolling Google.

That shift is the whole bet now. SEO got you found in Google. AEO gets you cited in ChatGPT, Claude, Perplexity, Gemini, and Grok. We retooled the agency around it.

Our own site

Why we migrated our own site.

To prove the point, we measured webbROI itself on Squarespace: a 1.24MB JavaScript bundle on every page, 14.5s mobile LCP, no blog content API, and an image loader that broke under Cloudflare caching. Squarespace had become the ceiling.

So we rebuilt it on Astro + Cloudflare Pages — zero-JS by default, full schema control, a curated llms.txt, and an automated posting pipeline. This site is now our live AEO and performance lab. What we prove here, we ship to clients.

PageSpeed mobile
53 → 100
Homepage weight
2.3MB → 46KB
Mobile LCP
14.5s → 0.8s
Read the migration case study →

Squarespace

Where Squarespace fits now.

We no longer take on new Squarespace builds: every new site goes on Astro and Cloudflare. If you’re on Squarespace today, we can still improve your site for AEO, or move you off it without losing your URLs. Our Squarespace plugins, like the Universal Filter, live on squarewebsites.org.

Where we work

Remote, for clients anywhere.

We’re based in Ketchum, Idaho, and work remotely with clients across the US and internationally, from California to the Caribbean, Thailand and South Africa. If you want to talk AEO, migration, or a new build, get in touch.

Find out how visible you are to AI.

Free. Reviewed by a real person. We check ChatGPT, Claude, Perplexity, Gemini and Grok.