Over the past few years, most marketers have shifted to using video to promote their business. According to statistics, captivating videos are much more popular than simple texts, so if you want to attract the attention of consumers, the best option would be to shoot a captivating video about your brand or product, in which you can familiarize users with the characteristics of the product offered.
However, creating a high-quality video for business is a rather responsible and difficult task, which requires a serious approach. To get an exciting video, you need not only to shoot a certain amount of material but also to carry out professional processing, which will help bring the video to the ideal.
In this article, we will introduce you to the best video editing software to help you succeed.
Photo by Avel Chuklanov via Unsplash.
Best Video Editors for Business Online vs Offline
Most users want to find reliable video editing software that will have enough tools and features to help make perfect business videos. Below we will provide the characteristics of 6 online and offline video editors, after reading you can choose the most suitable one for your ideas and start the process of creating a masterpiece.
1. iMovie
iMovie is a video editing software suitable for Mac and Windows users. This program is powerful and professional thanks to a large number of unique features. Here you can use the green screen to place the movie characters in exotic places or use the color correction functions.
iMovie has a simple and intuitive interface that even a novice user can figure out. In addition, the video editor offers tools for trimming, storyboarding, adding special effects, music, and more.
2. Corel
Corel is one of the most popular video editors that comes with a lot of unique features. The program supports 4K videos and allows you to create professional content thanks to many useful tools. You can use motion tracking, color correction, add visual effects, transitions, music, text, and more.
The application interface is as simple as possible, so you don't have to worry if you have no experience with video processing before.
3. Movavi
Movavi is a free video editing software that allows you to create professional videos in minutes. Here you can find a huge number of incredible features that will make your video look like a Hollywood movie! The program has the option of sound correction, color adjustment, adding visual effects, music, text, subtitles, and so on.
The video editor is perfect for professional users and beginners. If you have no experience in video editing before, you can take training and get acquainted with all the features of the editor before using it.
4. Filmora
Filmora is a video editing software that allows you to create masterpieces on PC and mobile devices. In terms of its functions, this program resembles VSDC, since here it is also possible to use overlays, filters, transitions, music, and motion elements.
In addition, with the help of Filmora video editor, you can process 4K videos, convert files to mp3 format, and use gifs. The application interface is simple and clear, so beginners do not have to spend a lot of time figuring out all the functions.
5. Pinnacle Studio
Pinnacle Studio is a professional video editor that allows you to process 360-degree videos and supports 4K videos. The program has a beautiful design and an intuitive interface that does not require long discussions with the editor's capabilities.
Here you can trim the video, remove unnecessary frames, and add text, stickers, subtitles, music, and voice-over. In addition, Pinnacle Studio offers users to make sound corrections and bring the video to a professional level.
6. Adobe Premiere Pro
Adobe Premiere Pro is one of the best premium video editors that has a huge number of feature sets and can create a professional movie. The program has many unique features such as color management, multi-camera operation, sharing, and more.
Here you can use tools to add special effects, remove and add frames, add transitions, text and sound, and double screen. Some users claim that this editor resembles Vegas in its functionality, but it is important to note that Adobe Premiere Pro is mostly suitable for professional use, and Vegas is also for beginners.
Conclusion
Video has become one of the most powerful tools in the modern world. At the moment, most business representatives use captivating videos to attract the attention of potential customers and increase brand awareness. With the help of video, you can tell consumers about the characteristics of the product and show how it works.
Also, a great idea would be to introduce the audience to the premises where the work takes place or to employees. It is important to remember that before you start the process of shooting a clip, you need to choose a reliable editing software that will have the right amount of features and tools to make your video a success.
Choose one of the above editors and get success in your business strategy!
About the Author
Alex Oger is a content developer both by passion and profession. His favorite niche, as well as expertise area, is digital marketing. Alex is very ardent about certain interest areas like SEO, digital strategies, video editing and link building.