Content creation is one of the most important links in the chain of digital marketing. You can't expect to have any success online unless you focus on high-quality content production. That means that you need to create a strategy for creating content that will reach your target audience, grab their attention every time, and convert. But, how can you make sure you nail it every time?
The truth is, you need to learn how to write customer-focused content. Luckily, we’ve got your back, and you’ll find everything you need to know about it if you just keep reading.
Here’s how to write great customer-centered content that converts.
1. Continuously Analyze Your Customers
If you’re not a complete beginner, you know how important it is to know and define your target customers. That means you have to classify them according to their age, sex, social status, online behavior, etc.
But, there’s more to knowing your customers than this.
You also need to continuously analyze them in terms of:
the topics they care about
their likes and dislikes
their needs and values
their response to events in the industry
You need to monitor and keep track of how your target audience behaves, thinks, and sees the things happening around them. Keep learning more about them every time you get the chance.
It’s the only way that you always know what content to offer, how, and when.
2. Adjust To Their Language
If you want your content to be customer-focused, you simply have to speak your audience’s language. That means that you have to adjust your writing style to fit their taste.
That includes adjustments such as:
using an everyday style of writing
using simple vocabulary
using simple sentence structures
avoiding technical terminology
So, if you’re running a fashion blog for young women, you can’t go ahead writing your content in a formal, scholarly manner. They won’t be interested in reading it.
Instead, you have to make them feel like they’re talking to a friend when reading it. That’s the secret to success.
And, in case you need to adjust your writing style, MeldaResearch could help you edit your content and make it more suitable for your customers.
3. Solve Their Problems
Another brilliant way to make your content stand out from the rest is to make sure it's valuable and useful. What does that mean?
It means that you need to cover and solve your customers’ problems. That includes:
resolving a dilemma
solving an issue
offering practical advice
giving guidance
teaching
This means you should be covering topics and providing information that addresses your customers’ main pain points.
And for a fashion blog for young women, those topics could be anything from "Choosing the Right Pair of Jeans for Your Body Type" to "How to Look Great by Feeling Great."
4. Write Smart Headlines
A headline is the first thing your customers will see. It's also what will make them read your content further or give up on it completely.
This is why you need to write smart headlines that speak to your customers. Use the power of a brilliant headline to attract more customers to read.
Here’s what makes a great headline:
it contains the main keyword
it’s specific
it addresses a pain point
it promises a solution
it offers tips, tricks, guidance, or reveals a secret
it addresses your customers
Let’s compare two headlines that cover the same type of content:
Best Winter Fashion Trends
Top 11 Fashion Trends for Winter 2020 That You Need to Know
The 2nd title is much more specific, promising, and concrete. It speaks directly to your target customers.
The 1st one is just vague and creatively poor.
This shows you how big of a difference you can make with a headline that is created wisely.
5. Provide Credible Information
If you want your content to be customer-focused, you need to think about the wellbeing of your customers. That means you need to provide only the highest-quality content.
That means you need to:
rely on credible sources of information
provide facts
provide accurate statistics and numbers
use respected magazines, academic papers, or research findings as a source
If you just share empty fluff-content, your customers will soon realize there’s nothing in it for them. They’ll turn to your competitors who are offering something more.
Valuable and quality content is the type of content that converts the most.
6. Share Your Customer’s Stories
To make your content convert even more, you could make your customers become a part of your story. You can do so by doing one or both of the two things:
1. Share user-generated content (UGC)
If you have active customers who love bonding with your brand, make sure to repost their brand-related images, social media posts, videos, and comments. Use this word-of-mouth marketing to show others how your customers feel about your brand.
2. Use storytelling to share customers’ stories
Ask customers to share their stories with you privately and then create blog posts that feature those stories.
In both cases, you're showing how your brand is impacting others, and that's something your customers will want to learn about.
Final Thoughts
So, let’s wrap it up. Is writing customer-focused content that converts a challenging task? It sure is. But, is it impossible to manage? Of course not. All you need to do is build a solid writing strategy and stick to your rules.
Hopefully, the tips we’ve shared above will help you write better customer-focused content and reach your goals faster.
Author’s bio. Jessica Fender is a copywriter and blogger at Alltopreviews with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.