Thanks to the people over at Formstack and KISSmetrics, we have this great infographic with a breakdown of ten key features for the perfect landing page or as they call it, The Anatomy of a Perfect Landing Page.

Here are their Ten Key Landing Page Features to optimize:


  1. Page headlines and ad copy
  2. Clear and concise headlines
  3. Impeccable grammar
  4. Taking advantage of trust indicators
  5. Use a strong call to action
  6. Buttons and call to actions should stand out
  7. Go easy on the links
  8. Use videos and images that relate to copy
  9. Keep it above the fold
  10. Always be testing


I am personally a fan of onpage forms with minimal fields depending on the website so we can add that as #11.


What are some features that you typically optimize for?