Viewing entries tagged
marketing

Why Marketing Agencies Need To Regularly Audit Their Clients

If you work in a marketing agency (or even run one), then you might get caught up in the process of trying to optimize delivery — and spend the rest of your time on the prowl for new clients, hoping to put together pitches so compelling that they can’t be resisted.
Here’s why it’s a task that fully warrants a strong place on every marketing agency’s list of priorities:

Content Marketing for Startups

dan martell

Dan Martell (of Flowtown, Timely, and Maple Butter to name a few) joined Namesake earlier today to cover content marketing for startups: keywords, editorial calendar, hiring writers, promoting content, and metrics. While Dan (sadly) didn’t have time to single out metrics, the below information is extremely valuable and metrics were a running theme.